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A Fundraising Email Without The Silliness

By Zachary Gorchow
Executive Editor and Publisher
Posted: September 26, 2014 1:13 PM

Emails from candidates seeking donations continue to fill inboxes around the country to the point where even the most loyal partisans get fed up with not only the inundation, but the ridiculous pitches from their own side.

The worst offender has to be the Democratic Senatorial Campaign Committee with its absurd email subject lines taunting the Republican leader in the U.S. Senate, U.S. Sen. Mitch McConnell of Kentucky. Such as:

“MCCONNELL OUT”

“MCCONNELL CRUSHED”

“MCCONNELL KICKS DOGS”

Okay, the third one I made up, but it’s actually not that improbable that the DSCC would roll that out.

Another hilarious tactic from various candidates is to urge donations because of a “deadline” that one would assume is the last day to donate prior to the close of books on a reporting period so that the candidate can show a good haul when disclosing fundraising a couple weeks later. Often, there is no such actual deadline, just an artificial or fabricated one.

The other tactic that cracks me up is the use of doomsday subject lines such as:

“DISASTER”

“TERRIBLE NEWS”

“DETROIT LIONS”

Okay, again, I made the third one up, but I bet a candidate might be able to raise some non-traditional cash in Michigan if he or she somehow convinced voters a donation might make the Lions a winner.

So when an email rolled in the other day from the Democratic U.S. Senate candidate in Michigan, U.S. Rep. Gary Peters, with the subject line, “I’m asking for money,” it was much more attention-grabbing than the usual screaming subject line because it was so mellow.

I guess we’ll know whether it worked or not based on whether the next Peters fundraising email continues that theme or busts out the “Caps Lock” button with the traditional more frantic candidate themes.

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